Introduction: A Look Back at the 1964 Rice Krispies Jingle by The Rolling Stones
The song “I Wanna Be Your Man” may mainly be remembered by Rolling Stones fans as the band’s first Lennon-McCartney penned song from their eponymous second album. But what is not as well known is that it was also featured on a jingle for the cereal Rice Krispies alongside its famous tagline, “Snap! Crackle! and Pop!” The memorable jingle has become ingrained in popular culture and remains a staple of this iconic cereal brand to this day.
As part of the launch campaign of Rice Krispies in 1964, over 1 million copies of a 7” record featuring the ad jingle were given away with boxes of the breakfast cereal. In order to ensure maximum exposure, various versions of the record were released featuring different performers, including The Tremeloes, The Beatles and our heroes here, The Rolling Stones.
The jingle arrangement was quite cleverly put together – it possessed some elements of authenticity for rebellious teens eager to munch on their sugar-coated Kellogg’s goodness whilst its catchiness created an unforgettable sonic brand emblematic of the cereal itself. It connected with them directly as if it had been specifically wriiten just for them – after all who doesn’t love music? Singing along to tunes even more so when they are being belted out by rock’n roll heavyweights like The Rolling Stones.
Music aside, these early campaigns worked by incorporating cultural references relevant at that moment: the whole package was an expertly crafted combination offering something unique and attention gaining enough to be marketable yet indirectly educational campaigns which used fun entertainment aimed at kids reinforcing positive product messages such as balance nutrition and healthy eating. Marketing techniques have evolved since then due to consumer demands but for many – myself included – no other advertising tradition can equal those in terms off capturing childhood memories like this charmrice krispiesting jigngle did back in 1964 using our beloved stones singing about a box of Rice Krispies..
Why the Rolling Stones Recorded a Jingle for Kelloggs Rice Krispies
In 1964, the Rolling Stones recorded a jingle for Kelloggs Rice Krispies as part of their sponsorship agreement. The deal was arranged by their manager Andrew Loog Oldham, who wanted to expand the band’s commercial appeal and introduce them to a wider audience. By appearing in television commercials and on cereal boxes, he hoped that this would lead to more sales of their records and help raise the band’s profile internationally.
The song was written by Keith Richards, Mick Jagger and Brian Jones with a catchy melody that highlighted the crunchy nature of Rice Krispies using steel drums. The commercial featured live footage of each band member introducing themselves while they sang along to the jingle in between takes.
This clever marketing move helped drive up sales for both Kelloggs Rice Krispies and the Rolling Stones which cemented them firmly in pop music history as industry innovators. While it may have been seen as uncool for rockstars to appear in such promotions at the time, it is now viewed simply as an act of smart business sense by Loog Oldham which helped shape two iconic brands into what they are today – both musically and marketwise!
Reception and Introduction of the Jingle in 1964
The jingle has been an intrinsic part of our popular culture since 1964 when it first began to make its presence felt. While the term jingle has been around since at least the 19th century, defining it in the context of popular music only emerged in 1964. This marked a seismic shift in how both media and listeners alike reacted and interacted with music on television and radio.
In order to appeal to potential advertisers, radio producers decided that an aural hook was necessary for commercial success. In short, creating a short earworm or memorable tune was intended to recall advertisers’ products more easily. Taking this concept further, networks identified pop music as having real commercial opportunity and quickly set about constructing tunes around their advertising clients messages. Thus the modern jingle (or advertising ditty) was born!
The jingle had another profound effect however – without realising it, adverts had co-opted popular musical idioms in order to grab consumer attention. So now instead of just wearing out welcomed remnants from sponsors’ enduring media campaigns everyday citizens were exposed to exciting new hybrid sounds and re-imagined versions of existing songs content repackaged for the world of consumer advertising. The result? Music itself started being used as medium to convey message – not just word or image – but interwoven combination thereof expressed through a fusion sound design and full tangible experience but never seen before; a rush into sonic landscape as much unexplored as captivating: an entirely new way brand storytelling could take place through musicality.
This groundswell wave created instant public reception – allowing stations such as KFRC (1130 AM) KLIF Dallas Texas, one of the pioneering radio broadcasters offering such audio experiences alongside traditional radio programming paved way for air time segmentations dedicated exclusively to ad space showcasing such newly found art form manipulating airways resulting in frequent listener response & engagement..
Todays’s soundscape landscape is unimaginable without jingles – many times, more attention garnering than standard ‘airwaves content’ due merited creative approach inherent within its production − all thanks adoption made by key decision makers during Sixties .From Radio building large share portability and marketing materials helping strengthening brands into one bold recognizable entity viewers could relate fundamentally on small bit basic level namely with hearable aspect where humans will be sentient sensible force ever exist… how things were!
Step-By-Step Process of Recording the Jingle
A jingle is an important part of advertising and marketing, as it can help to promote a product or service. It’s therefore important that the recording process is carried out in a professional manner to ensure a successful jingle. Here’s our step-by-step guide on how to record the jingle:
1) Choose the right studio: The first step when recording a jingle is making sure that you have access to a suitable recording studio. Look for one which has modern equipment, acoustically treated walls and good ambient noise control. This will help to create an appropriate sound environment for capturing the best possible sound quality for your jingle.
2) Have your concept prepared in advance: Before entering into the studio, it’s essential that you’ve got the basic idea and structure of your jingle pre-formulated in your head. Knowing what you want before entering into the session not only saves time but also results in better focus once inside the studio.
3) Get creative with instrumentation: Depending on what sort of song style and instrumentation you are going with, think carefully about which instruments should be used in order to achieve desired sound or feel. Be creative too! Why not add some unexpected sounds or effects here and there?
4) Rehearse! Rehearsal is key if you want your performance to look and sound professional – other than having some basic knowledge about audio engineering and production techniques, make sure all participants understand their roles in order for them to deliver great performance when stepping up into mic booth/s!
5)Track separation & arrangement: The next step is tracking each element separately and then arranging them accordingly so as to get desired sonic texture out of those recorded tracks during mixing stage. This requires both technical understanding of digital audio workstations (DAW), as well as artistic touch depending on genre/instrumentation being used.
6)Mixing & mastering: Finally, when everything has been arranged neatly – all individual elements balanced & sitting nicely between components of mix viz., rhythm section (mostly drums), bassline/pedals, guitar(s), synth(s)/keys along with other layers (fx etc.) – it’s then ready for post production phase i.e., mixing & mastering processes which helps bring together individual elements into one finalized composition – Make sure EQ’ing (equalization), compression settings are optimized throughout delivery stages!
Frequently Asked Questions About the 1968 Ad featuring The Rolling Stones’ Version of the Rice Krispies jingle
Q: what was the Rolling Stones’ version of the Rice Krispies jingle?
A: The Rolling Stones famously covered the familiar “snap, crackle and pop” jingle for Rice Krispies to promote their 1968 album, Beggars Banquet. The cover was a big hit, remaking a 60s classic into a rocking upbeat track. It’s called “Walking Through the Sleepy City” and it features Mick Jagger singing lead vocals over hard-driving guitars laid down by Keith Richards and Brian Jones.
Q: What was the ad campaign behind this version of the jingle?
A: In 1968, Kellogg’s launched an advertising campaign based around the new single. A television video featuring the band lip syncing their rendition of the catchy tune aired frequently on British television during August of that year. Additionally, radio commercials played snippets from the song with commentary from both Jagger and Richards about unconventional uses for Rice Krispies, such as “mixing it with chips or anything you fancy”! Notably, this commercial did not feature standard Kellogg’s art; instead opting to go with a more vanguard style to reflect its exciting new spin on an old classic.
Q: What other versions have there been of this jingle?
A: Prior to The Rolling Stones version in 1968, there had been two previous incarnations of “Snap Crackle Pop” since its introduction in 1932. Paul Frees voiced multiple versions between 1949-1956 while Allan Sherman recorded a cover in 1955 which featured sound effects such as barking dogs and clucking chickens as accompaniment to Sherman’s whimsical crooning..As times changed so did versions; such as 1976 promoted using lyrics like “hip-hops, scotch pops – bingo bango into your boxo!” And yes…the Kellogg’s boys haven’t changed much – still singing those same three words!
Top 5 Facts About The Rolling Stones Version of The Rice Krispies Jingle
The Rolling Stones have been one of the most popular and enduring rock bands for over five decades, and their influence on music is still felt to this day. Among many other things, their memorable version of The Rice Krispies jingle has been part of the soundtrack for generations of fans. Here are five fun facts about The Rolling Stones’ take on this classic cereal ad:
1. It Was Originally Supposed to Be a Secret – While the idea of a celebrity appearing in television commercials was nothing new at the time, it wasn’t until The Rolling Stones’ version that the general public got an unadulterated peek into their world. But what some may not know is that when they were asked to record the jingle, it was intended to be kept a secret!
2. They Gave It Their Own Spin – Always staying true to their signature sound, The Rolling Stones added bluesy riffs and crunchy guitar solos to make what started as an innocent cereal commercial something far more memorable. As expected from a band known for its rebellious nature, they used the opportunity as another avenue for self-expression during a period when advertising was often used solely to generate sales rather than entertain or provide unique content.
3. They Had Help From an Unlikely Source – For their smooth harmonies on “Snap! Crackle! Pop!,” The Rolling Stones enlisted none other than acclaimed English actress Joan Collins! Along with Clive Richardson who recorded the legendary solo immortalized by Keith Richards’ guitar playing in concerts ever since, these three created one of television advertisements’ all-time great earworms -– albeit one you probably didn’t expect from such an iconic group like The Rolling Stones!
4. It Became More Than Just an Ad – With its catchy melody and trademark rock edge, “Snap! Crackle! Pop!/Rice Krispies/We All Like Rice Krispies/It Makes Us Jump & Jive!/When We Eat Rice Krispies/We Are All Content/, Snap!! Crackle!!!Pop!!!”is now widely regarded as more than just memorable TV advertisement; it serves as nostalgic reminder of how far we have come since 1960s sitcoms first aired in black and white -– watching commercials starring our favorite artists instead of actors parading around in silly costumes trying desperately to sell us something.
5. It Wasn’t Actually About Breakfast Cereal – Despite being called “Rice Krispies Jingle”, there isn’t actually any reference made about Kellogs’ breakfast cereal throughout the song – which clearly highlights the band’s ability to twist even clichéd themes such as breakfast food into something fresh and exciting (or perhaps illustrates just why we’ll never refer to anything written by Mick Jagger & Keith Richards as “cliche”). Nevertheless, it remains one of our favorite memorable jingles from years gone by that still resonates today among generations young and old alike!